mallofit

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Graphic Girl

LV.com

RSS Feeds

Using Feeds To Increase Your Sites Content

According to Rob Sullivan, There are many ways to increase content on your site, from manually creating it to purchasing software which will auto generate it for you.

While I highly recommend you stay away from anything which is automatically generated I also understand that many people don’t feel comfortable writing.

Therefore, in this article I look at another way to make your site appear as if its changing. That is, incorporating feeds into your site to improve return visits and build your brand.

Feeds have been growing in popularity for some time. In fact, there are people who measure such popularity.
While feeds are not the sole property of blogs, we can gauge how popular feeds are simply by looking at the “state of the blogosphere.”

According to Technorati, the blogosphere is doubling every 5 months or so. That means that 5 months from now there will be twice as many blogs (and feeds) as there are now.

In many cases, the only way to access that content, aside from regularly visiting a site, is through their feeds.

But that’s not the only use for feeds. Many services have sprung up which allow you to search and aggregate those feeds. Services such as Feedster and even Google News allow you to search for phrases and output an RSS feed which could then be imported into a feed reader.

In other words, if you wanted to get the most recent news about Google from Google News you could search for “Textlinkbrokers” in Google News and then copy the RSS feed URL into your favorite news reader.

Now I know what you’re thinking: “Well that’s great news, but how does that help with my site?”

Well now that you know how to auto generate feeds for virtually any topic you want, you can then import the feeds into your site using various methods.

RSS Feed

Inserting Feeds into your site

Obviously you can’t just link to the feed, or paste the XML output into your pages. It wouldn’t be readable. What you need is some tool to convert the feed into something that is readable. And there are many out there to do just that.

So let’s look at the easiest – a Javascript from a hosted service like FeedRoll.

Using a service like FeedRoll you can input the URL of the feed you want, make some basic style changes and it will provide you with a Javascript you can then install on your site pages that will display the feed within your page content. One problem I have with FeedRoll is that you are limited to the list of feeds they provide. There was a time when you could use any feed URL but they’ve since changed it.

The only other way to use FeedRoll with your own feed is to buy their software package which will allow you to export the feed into HTML code that you can paste on your site.

However, if the feed you do like is in the list, then you could simply make the style changes you want, copy the Javascript code onto your page(s) and you are done. Once you’ve saved the page, load it in your browser and voila – you have regularly updating news headlines on the page.

But what if you want something a little more sophisticated?

Well there are options here as well including ASP and PHP based code which can take a live feed and format it on the fly.

Therefore, if you have a dynamic site and don’t mind monkeying around in the code this may be the solution for you.

Using PHP to display feeds

The benefit of using PHP to display RSS is that the contents of the feed displayed on the page can be spidered and indexed by search engines. That means links can be followed. That also means that if you have your own feed, you can place it on your home page (for example) to offer crawlers quick and easy access to your latest new content.

One of my favorite PHP based converters is called CaRP. There are both free and commercial versions which allow you to not only display the feed as HTML but also customize it any way you want with style formatting and even images displayed in feeds (much like you see on Google News now).

It can be a little tricky to set up at first as it isn’t strictly PHP but once you start playing around with the values you begin to realize just how flexible it is.

I know I use it on a personal site to display no only latest industry news but also my most recent blog posts and forum entries. This way crawlers can get into that new content quickly through direct links on the home page.

Using ASP to display feeds

Just like the PHP example above there is also an ASP script which will take an RSS feed and output it as static HTML.

My favorite is this feed converter which also allows you some leeway in outputting the feed the way you see fit.

If you are comfortable with ASP you will see how easy it is to manipulate the script to suit you. Even if you aren’t an ASP guru you’ll find the script fairly easy to implement with commented prompts throughout the script telling you how to make it work.

Conclusion

As you can see, there are many ways to display feeds on sites – from hosted services to scripts embedded in ASP or PHP. Really the only thing limiting you is your ability and imagination.

I can tell you from experience that I’ve used all the above versions and I’m happy with each of them.

Also, because they will take any feed, your options for what you want to show are also only limited by your ability and imagination.

For example, I use the ASP one on an ASP site to display recent news from Google News. I have pages set up that pull Google news into a Google page, Yahoo! News into a Yahoo! Page and so on.

With the PHP (CaRP) script, I have the most recent blog posts and forum entries displayed on the home page of my site to help crawlers find the new content quickly.

With clients who have limited abilities or technical support I’ve implemented hosted versions as they are much easier to do.

Link Relevance will be key

Regarding reciprocal linking. Is it something you have to do?

Can your site succeed without reciprocal links?
Will you be penalized for reciprocal linking?

Link Popularity

Google workd off a premise that has been active in academic papers for years: citation authority.
They found that the more academic papers cited another's work, the more likely that cited work was to be an authority on the subject.

Similarly, when a lot of sites link to one site, it is likely that site is an authority for the topic. The "topic" is whatever those links say it is.

If 25 sites link to another site with the term "cool beans" it's likely that page is an citation autority on "cool beans".
This is the basis of link popularity.

Manipulation of Links

It didn't take long for people who wanted to rank well for certain terms to figure out that they needed a lot of links with their chosen keyword phrases to improve their rankings in the search engines SEO race. Many a scheme was hatched, including mini-sites, site networks, link farms, linkfarming, and reciprocal linking.

Reciprocal Linking

At the basic level, reciprocal links are links you trade with other sites (you add their link, they add yours) in order to build link popularity.
Quid quo pro - tit for tat - scratch mine scratch yours.

There are numerous online services, group exchanges, and software linkbuilders to help you link up with more like-minded webmasters.
As a result, many sites have grown sizeable directories on topics that have nothing to do with their site description, built simply to trade links.

Does this work? At the moment, it does seem to work.
The search engines (except for Teoma, which analyzes link communities) tend to count a link as a link, regardless of the subject matter of the originating site.
So YES ... outbound links work ... regardless of from whom or what ... just as long as those links point to your website.

Will it continue to work? Who knows?

But all good things do come to an end ... but until then in bound links work!
As the engines look for more ways to determine which sites are truly expert and which ones are simply manipulating their way to the top, link relevance is sure to come into play.

Link Relevance = Mutual Linking
Outbound links
SEO

Mutual Linking

Separate mutual linking from reciprocal linking.
Mutual linking is where the content of each site actually benefits each other's sites.

If you sell sex, you may want to recommend other sites for STDs and still other sites for rubber toys.
While it's technically still a reciprocal link, it has a mutual benefit for both sites, because you offer complementary traffic.

Standard link swapping only makes your site look unprofessional. The links you trade with these sites may or may not actually be helping you in the engines, but they're definitely not helping you to monetize your site.

Should I Hide All My Outgoing Links?

Absolutely not. There have been many people who feel that since Google's Florida update (in Nov. 2003), adding relevant outgoing links seems to have a positive effect on rankings. But, if you hide or block their non relevet links, and they hide or block yours, what's the point of participating in a reciprocal linking program at all?

If you are looking to build long-term rankings (and real business links that can attract customers), DO NOT just sending out automated emails or join a linking programs.

Link Relevance is key.